Taiwan talents create optimal environment to develop AI marketing: Dipp CEO

With the prevalence and rise of so many different types of social media platforms, brands nowadays are finding it an increasing challenge to attract the attention of potential customers with just one glance.

隨著不同類型的社群媒體盛行和興起，現今的品牌逐漸意識到要讓顧客只看一眼就立即被吸引是多麼困難的挑戰。

Jennifer Chen, CEO of online marketing platform Dipp, has found a way to solve the issue by inviting AI designer, MASSIMO into the conversation.

此時，AI行銷平台DIPP執行長陳思穎 (Jennifer Chen)快速的找到解決問題的方法，打造出AI設計師MASSIMO加入討論。

Through establishing her base in Taiwan in 2018, Chen has found a way to overcome “creative subjectivity” and reduce inefficiencies through MASSIMO.

她於2018年在台灣建立了DIPP，並發現如何透過MASSIMO的輔助解決創意的主觀性和低效能的相關問題。

According to her, media fragmentation has led to the adaptation of visual communication materials. To save time and manpower, AI can automate the designing process and provide insight through data analysis.

根據陳思穎所述，「隨著媒體分眾化、視覺傳達設計 需要調整成多種格式 才能被消費者看見。」 為了節省時間和人力，AI可以透過數據分析，提供深入的見解，將設計過程自動化。

Original Source: The China Post