TG3D Studio: Taiwan Startup's 3D Body Scanner to Help e-Commerce Giants Save Millions

2022-01-16
TG3D Studio: Taiwan Startup's 3D Body Scanner to Help e-Commerce Giants Save Millions

The average brick-and-mortar store has a return rate in the single digits, but online, the average rate is somewhere between 15 and 30 percent. Amid soaring sales during the pandemic, this Taiwanese company has developed a set of products and services that could help improve this problem significantly, potentially saving billions of dollars for the e-commerce industry.

"I think in the past two years, the pandemic has had a huge impact on the apparel industry," Jac Hsieh, co-founder, and chief product officer of TG3D Studio, told The China Post.

Jac Hsieh is the co-founder and chief product officer of TG3D Studio. (Dimitri Bruyas, The China Post)

Amid recent reports that the return rate of products bought online during the pandemic has dramatically increased, Hsieh explained that H&M launched a "Body Scan Jeans" and product on-demand concept in Stockholm in 2020 that could also help the international brand lower the impact of its products' effect on the environment.

"Consumers can just walk in their store, scan their body and do the customized jeans by themselves, including changing the stitch colors or the waist fit," he said about TG3D's unique 3D body scanner. Customers are able to get custom-made jeans at home after ten days, he added.

TG3D Studio runs a business-to-business (B2B) business model, targeting customers, such as fashion brands, retailers, or some textile brands, with its 3D body scanner. (Dimitri Bruyas, The China Post)

"Six years ago, I met with my co-founders who are from the apparel industry in the United States and from a 3D sensor company," he explained. "We discussed a lot about pinpoints for the apparel industries, and also how we are passionate about how to change the retail shopping experience with more modern technologies."

That is how the company came up with the current products, he explained. "This product is for the retail industry, so we care about the user privacy, so we comply with the European GDPR regulations. And also we comply with the regulations for the MLPS (Multi-Level Protection Scheme) in China," he stressed.

The company runs a B2B business model, targeting customers such as fashion brands, retailers, and textile brands. TG3D sells its equipment and service to these companies, which can install the body scanning system in their retail store or put the body scan services or 3D visualization services in their online stores, providing customers with more personalized services. The combination of their products, services, and scanners with combination with their app, TG3D, can help businesses analyze their client's full body composition, body measurements, body shape, perform posture analysis, and much more.

H&M launched a "Body Scan Jeans" and product on demand concept in Stockholm in 2020 that could also help the international brand lower the impact of its products on the environment. (Courtesy of TG3D Studio)

Asked about the reason why the founders decided to start their business in Taiwan, he noted that Taiwan had maintained a significant momentum in research and development (R&D), no matter in terms of hardware or software. "Taiwanese company also worked with many tier one global companies, from different industries or in different countries," he remarked.

The entrepreneur stressed that Taiwanese are also very humble and hardworking, and strive to, to have better performance at work. "I think that's why more and more global companies want to set up their office in Taiwan, and also that's the value I see and start the business from here," he concluded.

Original Source: The China Post

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